Showing posts with label Shake Weight. Show all posts
Showing posts with label Shake Weight. Show all posts

Thursday, May 26, 2011

Shake Weight Gets Serious

DON'T BE SURPRISED IF YOU SEE YOUR FAVORITE PLAYER SHAKING IT... IN THE DUGOUT OR COURT SIDE
Scientific Study Shows Dramatic Results in Top-Level Athletes


LOS ANGELES, May 25, 2011 /PRNewswire/ -- Shake Weight, the nation's most talked about, best-selling and most parodied fitness craze, is the centerpiece of a newly-released independent study that proves the world-famous arm-sculpting device is no laughing matter.


FitnessIQ, marketers of the Shake Weight, today disclosed findings of a scientific study conducted by Dr. Jeffrey M. Willardson, an Associate Biomechanics Professor at Eastern Illinois University (EIU). The study evaluated the effects of incorporating a six-minute Shake Weight routine in the warm-up sessions of three Division I collegiate athletic teams, measuring the device's impact on performance. The study demonstrated that athletes across all three sports, including baseball, volleyball and soccer, improved reaction time by 10% to 17%.