Shake Weight Gets Serious

DON'T BE SURPRISED IF YOU SEE YOUR FAVORITE PLAYER SHAKING IT... IN THE DUGOUT OR COURT SIDE
Scientific Study Shows Dramatic Results in Top-Level Athletes


LOS ANGELES, May 25, 2011 /PRNewswire/ -- Shake Weight, the nation's most talked about, best-selling and most parodied fitness craze, is the centerpiece of a newly-released independent study that proves the world-famous arm-sculpting device is no laughing matter.


FitnessIQ, marketers of the Shake Weight, today disclosed findings of a scientific study conducted by Dr. Jeffrey M. Willardson, an Associate Biomechanics Professor at Eastern Illinois University (EIU). The study evaluated the effects of incorporating a six-minute Shake Weight routine in the warm-up sessions of three Division I collegiate athletic teams, measuring the device's impact on performance. The study demonstrated that athletes across all three sports, including baseball, volleyball and soccer, improved reaction time by 10% to 17%.

Boston Architecture Provides Stage for Global Diving Competition

Red Bull Cliff Diving in Athens, Greece on May, 22, 2011. (PRNewsFoto/Red Bull)

The Institute of Contemporary Art serves as high dive platform in sixth stop of Red Bull Cliff Diving World Series Tour

BOSTON, May 25, 2011 /PRNewswire/ -- Today the Red Bull Cliff Diving World Series announced that the sixth stop of its global tour will port in Boston Harbor at Fan Pier on August 20.  Rather than natural cliffs, the divers will use the cantilever roof of the Institute of Contemporary Art building on Fan Pier as their diving platform which soars 80 feet above the water's edge.  The Boston leg of the tour will be the Series' first-ever east coast stop in the United States, and for the first time in the competition's three year history, two-time Olympic Gold medalist Greg Louganis offers his expertise as one of five judges on the tour.
 

Cliff diving is the acrobatic perfection of diving into water from great heights, and the Red Bull Cliff Diving World Series is the most prominent competitive platform for the sport. Eleven divers from nine countries who are between the ages of 25 and 46 will compete in seven events in 2011.
The Institute of Contemporary Art building has become one of Boston's most recognized architectural landmarks, which is why it was chosen as a venue on the Red Bull Cliff Diving World Series tour. Within its 65,000 square feet, the museum presents outstanding contemporary art in all media, including visual art exhibitions, music, film, video and performances.  Visitors to the Red Bull Cliff Diving event can also experience the ICA's exciting summer exhibitions, The Record: Contemporary Art and Vinyl and Catherine Opie: Empty and Full. For more information about the ICA and these exhibitions, visit icaboston.org.

Kung Fu Master Lowers Golf Handicaps

PLANT CITY, Fla., May 25, 2011 /PRNewswire/ -- Former Martial Arts Champion and golf veteran, Arthur D'Agostino, uses his 40 years of martial arts experience as a training tool out on the green. What separates his Zen on the Green golf training program from the other 22,000 certified instructors from The United States Golf Teachers Federation is his use of Zen meditation.

"Learning to master your mind's ability to focus, and your body's ability to perform and rise to the challenge with unshakeable confidence, are the essential elements to perfecting your game," said D'Agostino.

As a master of Zen martial arts, D'Agostino has competed and won major championships over the years. In 1989, the esteemed athlete ranked number one at the Chinese Martial Arts International Championship in Houston. This honor is the highest given for Kung Fu practitioners in the U.S.
D'Agostino started using his knowledge of eastern, mind-body disciplines and Zen training to excel in golf. Five years ago, he opened Zen on the Green, a golf training program that has given avid golfers and beginners alike, the opportunity to enhance their game.